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Email Marketing Specialist

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Requirements:
  • Good HTML technical skills.
  • Ability to work under pressure, meet deadlines and handle multiple projects simultaneously.
  • Ability to collaborate and communicate well with team members and stakeholders.
  • Passionate about email best practices, deliverability and user experience.
  • English high professional level – a must.
  • Familiarity with email platforms – Silverpop, Sendgrid – an advantage
  • Online trading/gaming experience – an advantage.
Responsibilities / Accomplishments:
  • Be responsible for one or more of company’s brands, planning and implementing automated online customer journeys, seeking to maximize campaigns performance KPIs.
  • Work closely with content writers, designers and sales departments to build campaign strategies and execute them accordingly.
  • Setup dynamic and automated email content logic for daily emails. Define technical and creative requirements.
  • Setup automated campaigns for customer journey touchpoints on multiple channels like email, SMS, web notifications.
  • Measure results and optimize the lead nurturing workflows to convert leads into customers, and reengaging active and inactive customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

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